1. YouTube videos are now listed in the video.google.com video search index.
2. YouTube has announced that they will start revenue sharing with video
publishers.
Chad Hurley, co-founder of YouTube, said Saturday 27th January 2007 that his
wildly successful site YouTube.com will start sharing revenue with its millions
of users.
What affect has this had on the internet marketing community, to date, very
little it seems. It appears the internet marketing community is slow on the pick
up in relation to video marketing on the internet.
Here is a quote from a very large and popular internet marketing forum about
video marketing "I always thought to rank well in a video search engine you
have to have a good catchy video that is viral. This will help to get people
embeded the Google code into their site giving it more popularity and then
Google will know this and rank it higher."
This is simply not the case. That is like saying, build a great
website and the money will come, e.g. a Million dollar website not indexed in
the search engines is worth exactly 0 dollars. This is the same with video on
YouTube and video.google.com. You may have the funniest or most inspiring video
ever made but if it is not seen by anybody, you have just wasted a lot of time
and energy producing it. When you have literally tens of thousands of people
submitting videos each day the competition is fierce in terms of getting your
videos to the next stage, which is listed on the high ranking lists, which is
what you need to do to get maximum exposure to your videos.
Since Google.com has purchased YouTube there was much speculation about how
and what this would affect the video community as a whole, this weekend we have
seen that Video.google.com has now added the entire YouTube Video collection to
its database effectively tripling the video.google.com video database. The true
effects of this merge have yet to be seen, though those of us who regularly
monitor the top 100 results in video.google.com will see that nothing much has
changed in the top 100. Though videos that ranked well for specific niches have
been pushed down the VERPS (Video Engine Ranking Positions) e.g. videos that for
the last 6 months ranked in the top 5 for the search term Diet Coke Mentos, have
now been pushed down the VERPS to the second page and replaced by videos from
youtube.com.
Now Enters Youtube.com announcing that they will start revenue sharing,
simply put, sharing the revenue generated by advertising surrounding the video
content similar to what sites like
http://www.thevideosense.com (sharing 50%)is doing currently with their video
publishers. How they plan to do this and how much they will be sharing has not
yet been released, the leaders in the video marketing community are hoping it
will be a lot. There has been no mention of their terms and conditions relating
to the video content that will qualify for revenue sharing, most likely this is
one of their strategies to increase their fresh video content being submitted to
YouTube and trying to eliminate their members submitting copyright material
which has caused them so much grief up to date.
At the very least, Since the recent YouTube announcement this will get the
attention of the internet marketing community now that there is the added
possibility of making money from videos.
There are huge changes happening on the internet right now. This is a ground
floor opportunity to be right at the forefront of Internet Video Marketing. Its
pretty much an even playing field right now. There has never been a better
opportunity to be involved.
New on the internet marketing scene is the Video SEO competition Held by
Peter Drew, this was designed to help 1. encourage internet marketers to get
involved in video marketing and 2. to teach these people interested the skills
needed to rank highly and get targeted traffic to their websites via freely
hosted video content.
Keep an eye on Peter Drews blog for up to date information on every thing
related to Video Marking on the Internet.
The Author Peter Drew is an Expert in the field of Video Marketing. See the New Video SEO Competition here
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