YouTube Marketing Can Generate an Unstoppable Flood of Traffic

As everyone trying to make a living online knows, the life blood of any business is traffic. And not just any traffic, but targeted traffic.

PPC (Pay Per Click) is one of the most popular methods of getting targeted traffic to a website. That is where the advertiser pays a certain agreed upon amount every time someone clicks on the link in their ad. You can pay anywhere from five cents to ten dollars per click or more with Pay Per Click advertising, depending on the keyword or keyword phrase you are bidding on.

A great tool for finding out what people are actually paying for certain keywords is keywordspy.com. It is free to use and when you type in a keyword in the search box and choose "keyword" then hit search, it will show several different related keyword phrases and the cost per click it would cost you to get in the top spot for that keyword. One of the highest priced keyword phrases I've found is "website hosting." I just looked today, Feb 16, 2010, and the phrase "small business web hosting" is going for $17.62 per click.

That is an incredible amount of money some advertisers are paying every time someone clicks on their ads for that keyword phrase, but if they weren't making a profit they would not be bidding such a high price, so it's obvious that they are making a profit.

With YouTube Marketing you can generate just as much traffic and more to any website you want as you can with PPC but the big difference is, YouTube Marketing is absolutely free. You can even have an ad uploaded with your video that looks identical to a Pay Per Click ad that people can click on.

Some YouTube videos get viewed millions of times per year. In fact there is a short little video that is a compilation of some AFV (Americas Funniest Videos) video clips that has been viewed over 19 million times in just three years. That's an average of over 17,000 views per day.

If you had just one video that got that many views and everyone that watched it saw an ad with a link to your website, do you think you would get some traffic? No doubt about it. And there is no limit to the amount of videos you can upload to YouTube.

YouTube Marketing is one of the easiest ways to get a ton of targeted traffic to any website, so if you aren't doing it you should start today.

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Viral Video Marketing the Super Easy Way

Viral marketing is a goal for virtually all Internet marketing experts. Finding or creating the next big viral marketing video can be harder than finding a needle in a haystack. Your goal should not be trying to come up with the next YouTube sensation. Think smaller -- and you can succeed!

1) Consider having a YouTube contest!

A YouTube Contest will enable you to harness the collective creativity of the contestants. If you offer a great prize and promote your contest well, then you should get a good number of entries.

The contest should be set up so that contestants submit their entries to your website (make sure they do NOT post them on YouTube). This will enable you to check the quality and appropriateness of an entry before it appears on YouTube.

The contest can be the creation of a 30-second commercial for your company or a product demonstration. Establish rules to protect your copyrights and brands and make sure it is clear that you own all rights to any videos submitted.

After reviewing all the entries choose the finalists (try for at least 10 finalists) and post the videos on your YouTube channel.

2) The Voting Equals Viral Marketing

Each finalist video will be on your YouTube channel, plus you should create a separate blog entry on your blog for each video. Voting is based on the number of views multiplied by the rating of the video on YouTube plus the number of social bookmarking votes on the blog (from Digg, StumbleUpon, etc).

Basically you are setting up a voting system that will prompt the contestants to market their entry for you. They will send out the video link and ask that their contacts keep forwarding it off to their contact lists and so forth. This is creating 10 viral marketing campaigns or more depending on how many finalists you have.

Keep the voting period to about 60 days before announcing the winner.

3) The Results

The results need to be tabulated carefully. Once you have tabulated the votes you should announce the winner or winners and the prize they received.

A YouTube contest is an easy way to create multiple viral marketing opportunities based on the creativity of your contestants. Make sure you market the contest well to maximize the number of entries and the quality of them. This is a great system for Internet marketing you can consider.

4) The Web's Funniest Videos

Funny videos are something YouTube surfers love. They are more than happy to send out links to YOUR videos that they find funny. If you have or can have a funny video made that is appropriate for your business, it is a great way to spread the word virally about your company while also helping people feel more comfortable with you and your business.

Consumers like to relate to the people they are doing business with. Make someone laugh and there is a near instant connection and rapport.

5) Some Thing are Just not Funny

No matter how funny you think some things are, there are some topics that should be off limits, even in self-deprecating humor. These topics include: age, disability, gender, race, religion and sexual orientation. It is also not advisable to make jokes about your competition as they may be seen as being petty.

Offensive humor can trigger significant backlash online so be extra careful with the humor you choose to use on your website. If you have any doubts then err on the side of precaution and do not use that particular piece of humor.

6) Humor in Viral Video Marketing

The bottom line is that humor in a video is an effective viral marketing strategy. You do not have to be a comedian or comedienne to add humor to your viral video. If you are not naturally funny you can hire a writer or ask a friend for help. Do not try to be slapstick funny and avoid inappropriate humor.

The proper use of humor in a video can make it go viral across the Internet, as well as increase consumer confidence as your viewers (who may visit your website) are put at ease and feel a connection with you after sharing a good laugh.

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Revealed: Online Video Marketing Techniques To Boost Your Business

Are you on the lookout for some online video marketing techniques that could essentially help you grasp the attention of your viewers?

If you are, then this article is definitely written for you. Find below some of the things that you might need to consider to further understand the need to take on some online video marketing techniques to boost your business.

Technique #1: Brand Awareness Through Video Sharing

First and foremost, know that YouTube and the other fast becoming popular video sharing sites or hosts are not created for the sole purpose of uploading kids' funniest videos or perhaps your kids' endeavors in various singing contests. Take note that it is actually a massive tool that you can use to promote your business online.

By uploading videos of your products, you are actually exposing your brand further and therefore, creating more awareness among your target market.

In other words, the best online video marketing techniques would include that of creating appealing videos of your products to create "brand awareness".

Technique # 2: No To Hard-Selling Videos

Take note that the best video marketing techniques online marketers must always remember is to avoid creating videos meant to be an advertorial or what you call an advertisement/commercial.

YouTube viewers are not at all interested about watching commercials online. Never hard sell, that's one. You are not uploading your videos to sell your product but more of to drive traffic that will help you capture your market.

Technique # 3: Be Informative In Your Videos

What is more, it is very crucial that you put in as much information as you can into the videos you create. Tips-type of information is believed to be more effective. Have a logo of your product in the video, or put some suggestions in the end on how the viewers can learn more about your product. Or perhaps invite them to check out your website to see more details.

Technique # 4: Make Entertaining Videos To Grab Viewers' Attention

Last but not least, one of the online video marketing techniques you should never do without is the ingredient of "entertainment" in your videos.

You see, viewers will make the switch and in an instant be gone when they catch a glimpse of an uninteresting video in YouTube.

For this, take note that the videos you will create and upload should be 100% amusing and engaging. That is the only way you can catch their attention, drive traffic and boost your sales.

Here are more online video marketing techniques to check out. And surely you will learn how to increase your views on YouTube and other video-sharing sites you choose.

Cee J. Fuerte is a Freelance Writer, Personal Development Coach, Lifestyle Blogger and Online Entrepreneur.

Big Changes in Video Marketing

1. YouTube videos are now listed in the video.google.com video search index.

2. YouTube has announced that they will start revenue sharing with video

publishers.

Chad Hurley, co-founder of YouTube, said Saturday 27th January 2007 that his

wildly successful site YouTube.com will start sharing revenue with its millions

of users.

What affect has this had on the internet marketing community, to date, very

little it seems. It appears the internet marketing community is slow on the pick

up in relation to video marketing on the internet.

Here is a quote from a very large and popular internet marketing forum about

video marketing "I always thought to rank well in a video search engine you

have to have a good catchy video that is viral. This will help to get people

embeded the Google code into their site giving it more popularity and then

Google will know this and rank it higher."

This is simply not the case. That is like saying, build a great

website and the money will come, e.g. a Million dollar website not indexed in

the search engines is worth exactly 0 dollars. This is the same with video on

YouTube and video.google.com. You may have the funniest or most inspiring video

ever made but if it is not seen by anybody, you have just wasted a lot of time

and energy producing it. When you have literally tens of thousands of people

submitting videos each day the competition is fierce in terms of getting your

videos to the next stage, which is listed on the high ranking lists, which is

what you need to do to get maximum exposure to your videos.

Since Google.com has purchased YouTube there was much speculation about how

and what this would affect the video community as a whole, this weekend we have

seen that Video.google.com has now added the entire YouTube Video collection to

its database effectively tripling the video.google.com video database. The true

effects of this merge have yet to be seen, though those of us who regularly

monitor the top 100 results in video.google.com will see that nothing much has

changed in the top 100. Though videos that ranked well for specific niches have

been pushed down the VERPS (Video Engine Ranking Positions) e.g. videos that for

the last 6 months ranked in the top 5 for the search term Diet Coke Mentos, have

now been pushed down the VERPS to the second page and replaced by videos from

youtube.com.

Now Enters Youtube.com announcing that they will start revenue sharing,

simply put, sharing the revenue generated by advertising surrounding the video

content similar to what sites like

http://www.thevideosense.com (sharing 50%)is doing currently with their video

publishers. How they plan to do this and how much they will be sharing has not

yet been released, the leaders in the video marketing community are hoping it

will be a lot. There has been no mention of their terms and conditions relating

to the video content that will qualify for revenue sharing, most likely this is

one of their strategies to increase their fresh video content being submitted to

YouTube and trying to eliminate their members submitting copyright material

which has caused them so much grief up to date.

At the very least, Since the recent YouTube announcement this will get the

attention of the internet marketing community now that there is the added

possibility of making money from videos.

There are huge changes happening on the internet right now. This is a ground

floor opportunity to be right at the forefront of Internet Video Marketing. Its

pretty much an even playing field right now. There has never been a better

opportunity to be involved.

New on the internet marketing scene is the Video SEO competition Held by

Peter Drew, this was designed to help 1. encourage internet marketers to get

involved in video marketing and 2. to teach these people interested the skills

needed to rank highly and get targeted traffic to their websites via freely

hosted video content.

Keep an eye on Peter Drews blog for up to date information on every thing

related to Video Marking on the Internet.

The Author Peter Drew is an Expert in the field of Video Marketing. See the New Video SEO Competition here