As everyone trying to make a living online knows, the life blood of any business is traffic. And not just any traffic, but targeted traffic.
PPC (Pay Per Click) is one of the most popular methods of getting targeted traffic to a website. That is where the advertiser pays a certain agreed upon amount every time someone clicks on the link in their ad. You can pay anywhere from five cents to ten dollars per click or more with Pay Per Click advertising, depending on the keyword or keyword phrase you are bidding on.
A great tool for finding out what people are actually paying for certain keywords is keywordspy.com. It is free to use and when you type in a keyword in the search box and choose "keyword" then hit search, it will show several different related keyword phrases and the cost per click it would cost you to get in the top spot for that keyword. One of the highest priced keyword phrases I've found is "website hosting." I just looked today, Feb 16, 2010, and the phrase "small business web hosting" is going for $17.62 per click.
That is an incredible amount of money some advertisers are paying every time someone clicks on their ads for that keyword phrase, but if they weren't making a profit they would not be bidding such a high price, so it's obvious that they are making a profit.
With YouTube Marketing you can generate just as much traffic and more to any website you want as you can with PPC but the big difference is, YouTube Marketing is absolutely free. You can even have an ad uploaded with your video that looks identical to a Pay Per Click ad that people can click on.
Some YouTube videos get viewed millions of times per year. In fact there is a short little video that is a compilation of some AFV (Americas Funniest Videos) video clips that has been viewed over 19 million times in just three years. That's an average of over 17,000 views per day.
If you had just one video that got that many views and everyone that watched it saw an ad with a link to your website, do you think you would get some traffic? No doubt about it. And there is no limit to the amount of videos you can upload to YouTube.
YouTube Marketing is one of the easiest ways to get a ton of targeted traffic to any website, so if you aren't doing it you should start today.
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