YouTube is without question the biggest video sharing website in the world. Much like "Google" has become a verb, "YouTube" has also become a verb in that people will say "YouTube it." However, while there is no doubt that YouTube has established itself as a fixture of the internet, people are increasingly turning to other video sharing sites to find quality videos.
YouTube has various rules on what can be uploaded to its site. Pornography, racist videos, excessive violence, excessively crude videos, etc. are prohibited by YouTube's terms of use. However, as long as you play by their rules, you can upload anything. This is where the problem begins. There is no direct quality control.
For example, a person may search YouTube for funny bicycle accidents. They will get thousands of results. However, one person's definition of funny bicycle accidents may not be shared by others. It is common to get videos titled, "Funniest bicycle accident ever." A user will click on it and get a video of a small child bumping into something. This may be the funniest video to their parents, but not to anyone else.
In YouTube's defense, the number of views can alert a viewer to the particular merits of a video. A large number of views will generally indicate that the video is of interest. However, this is not always accurate.
Over the last two to three years, an increasingly number of other video sharing sites have come into existence. Many of these sites are extremely popular. What these sites do, is either target a specific area, or screen their videos being placed on their websites.
These video sharing sites rely on viewers to submit quality videos. However, they are not directly placed on their website--unlike YouTube. Each of these websites employs screeners that will determine what is used. The viewer is more likely to get a better product.
As a result of this, these websites are attracting millions of page views per month. Since these websites generally don't host their own videos, many use YouTube to host their videos and embed them on their own sites, it is doubtful that YouTube will be challenged in the near future. However, viewers are increasingly being given more choices.
Competition is always a good thing for the consumer.
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